PRESS

AN EVENING WITH BIRKENSTOCK

Three Kings Tattoo featured at Birkenstock landmark activation

Three Kings Tattoo artists lend a creative hand in an immersive celebration of Birkenstock’s timeless designs.

NEW YORK- On Monday November 28th, at the famous Ciprani 25 Broadway venue, Three Kings Tattoo participated in a Birkenstock branded landmark event. This event was the first of its kind as it was Birkenstock’s biggest event in North America to date. The event's purpose was to highlight the innovation behind Birkenstock’s ability to blend fashion and orthopedics. 

The 300+ guests included an eclectic mix of celebrities, media and fashion industry professionals as well as long-time retail partners. Together they all had the opportunity to walk through a lush sanctuary decorated with exotic greenery, to discover different exhibits, each celebrating the ingenuity and creativity that has brought Birkenstock to where it is today. Exploring the German brand’s rich history and legacy in orthopedics.

20 artists from Three Kings Tattoo were set up to tattoo designs on attendees' pairs of Birkenstocks. A handcrafted,  tailor made experience that blended Three King’s creativity and fresh fashion relevancy to Birkenstocks’ iconic and unique designs.

The event’s attendees included editors from around the world, and so far has had mention in The New York Times and Harper's Bazaar Indonesia. Owner and founder, Matthew Marcus is well versed in big collaborations and ground breaking events, with past collabs including Allen Edmonds and Dockers. Three Kings is set to have a fashion announcement of their own, coming soon in spring 2023.

For more information on this exciting event and others please contact our publicist: maura.maheu@threekingstattoo.com

KEEP IT CRISP WITH

BROOKLYN BREWERY

Brooklyn Brewery celebrated their new crisp Pilsner with some free crisp ink, teaming up with legends Three Kings Tattoo for a beer and tattoo giveaway! The first 50 people to post a photo of Brooklyn Pilsner with the tag #keepitcrisp, and follow and tag @brooklynbrewery & @threekingstattoo, received a free flash tattoo at Three Kings in Greenpoint or Manhattan. 21+ only.

ADULT SWIM IS GIVING AWAY FREE TATTOOS…

BUT THERE’S A CATCH

Adult Swim is putting a whole new spin on ‘branding’.

Do you love Adult Swim TV shows? Like REALLY love them. Like, til death do you part type of shit. Well, if you live in Los Angeles, NYC, and Atlanta, you can take your commitment to Adult Swim on a whole ‘nother level.

Yep…tattoos. Adult Swim is giving away free tattoos of YOUR choosing. The tattoos feature likenesses from some of Adult Swim’s biggest properties like Mr. Pickles, Aqua Teen Hunger Force, Venture Bros., Rick and Morty, and a slew of others. As a matter of fact, here are the EXACT designs.

By John Schwarz

DOCKERS X THREE KINGS

Dockers opened its first pop-up store in New York City, at 25 Howard Street in SoHo, on the same block as Opening Ceremony and just across from Jil Sander. The 1,750-square-foot space, open Tuesdays through Sundays until Sept. 27, is spreading the word that khakis now come in reds, yellows, blues, orange and bright green; that they can fit baggy, slim and slimmer.

Walk-ins could buy Dockers Alpha collection pants in 10 colors not available elsewhere, like an orange, a deep purple-black and a dark brick. When a purchase was made, the salesperson pulled out a drawer marked with that color, and a light flashed on a corresponding pair hanging on the wall above. The customer’s pants would be custom-dyed in Turkey and shipped direct.

Freebies were on hand to lure in foot traffic, like Stumptown coffee, served hot or cold at the counter. Other enticements in coming days would include free anchor tattoos — variations on the Dockers logo — from Three Kings Tattoo in Brooklyn.

By Elaine Louie of the New York Times